There's a quiet revolution happening on the walls of America's most stylish homes. From the brownstones of Brooklyn to the light-filled bungalows of Santa Barbara, a Swedish name is appearing with increasing frequency in the vocabulary of interior designers and discerning homeowners alike: Boråstapeter. Founded in 1905 in the small Swedish town of Borås, this heritage wallpaper house has spent over a century perfecting the art of wall coverings — and the US market is finally catching up with what Scandinavia has always known.
At Lionheart Wallpaper, we carry one of the most comprehensive Boråstapeter collections available in the United States, with over 370 designs spanning florals, geometrics, nature-inspired prints, and everything in between. Here's why this brand deserves a place on your walls.
A Heritage Built on Nordic Craft
Boråstapeter's story is inseparable from the Swedish textile tradition. Borås has long been the centre of Scandinavian textile manufacturing — a heritage that stretches back centuries. That deep-rooted craft sensibility permeates every roll Boråstapeter produces: the weight of the paper, the precision of the print registration, the considered restraint of the colour palettes.
Unlike many mass-market wallpaper brands, Boråstapeter designs are created with longevity in mind. These are not trend-chasing prints. They are patterns built to age gracefully — to look as considered in ten years as they do on the day they're hung.
The Designs: Where Scandinavian Simplicity Meets Global Inspiration
What makes Boråstapeter so compelling for the US customer is the breadth of its design language. The collection moves effortlessly between the pastoral and the contemporary, the botanical and the geometric.
Take the Graang Wallpaper — a pattern originally designed in the mid-1950s, scattering fresh, dainty blooms across the wall in a random, naturalistic arrangement. It is quintessentially Nordic: unforced, airy, and deeply charming.
Then there is the Flora Wallpaper — a dense, stylised Swedish spring meadow that brings a sense of peace and serenity to any interior. It is the kind of pattern that has become emblematic of the broader Scandinavian design revival sweeping through American homes.
For those drawn to the more dramatic, the Poppy Flow Wallpaper delivers. Pretty, playful poppies rendered in a contemporary art nouveau style — it is the kind of statement wall that stops a room in its tracks.
The Eastern Influence: A Global Brand with a Nordic Soul
One of the most distinctive threads running through the Boråstapeter collection is its confident engagement with Eastern aesthetics. The Indigo Garden Wallpaper is a hand-painted design inspired by traditional Japanese art — a detailed garden landscape rendered in deep indigo that gives rooms a sublimely stylish, almost meditative quality.
The Dancing Crane Wallpaper features an exquisite watercolour painting of cranes performing their springtime dance — a motif with deep roots in East Asian art and symbolism, and one that continues to captivate interior designers on both sides of the Atlantic.
Why US Customers Are Choosing Boråstapeter
The American interior design market has long been dominated by a handful of heritage British and French houses. But the Scandinavian design movement has fundamentally shifted what US customers expect from their walls — a growing appetite for interiors that feel considered, calm, and rooted in craft rather than trend.
Boråstapeter offers something that is increasingly rare: authenticity. These are not designs produced to satisfy a trend algorithm. They are the output of a brand that has been making wallpaper for over 120 years, with a design philosophy rooted in the Swedish landscape, the Nordic light, and a deep respect for the craft of pattern-making.
For the US customer, there are several practical advantages too. Every roll in the Boråstapeter collection at Lionheart Wallpaper is 20.9 inches wide and 11 yards long — a generous length that reduces the number of joins required and makes installation more straightforward. The majority of designs are paste-the-wall, which is the preferred method for professional installers across the US.
Pricing ranges from $130 per roll for the elegant simplicity of designs like the Alice Wallpaper — blossom-laden apple tree branches evoking the Scandinavian countryside — up to $400 per roll for the intricate grandeur of the Västigårn Wallpaper, with its flowers, leaves, and elegant ornamentation in a harmonious quarter-drop repeat.
Where to Begin
With over 370 designs to explore, the Boråstapeter collection at Lionheart Wallpaper can feel like a beautifully curated museum. Our advice: start with the room that matters most to you. A statement floral like Peony or Spring Garden transforms a dining room. A quiet geometric like Sahara Moon or Linen brings calm to a bedroom. And for a hallway that makes an immediate impression, the Oriental Garden — with its temples, birds, and flowering trees — is simply unmatched.
Browse the full Boråstapeter collection at Lionheart Wallpaper and discover why Sweden's finest wallpaper house is finding its rightful place in America's most considered interiors.