If there is one name in British interior design that stands for fearless colour, painterly pattern, and an uncompromising commitment to beauty, it is Designers Guild. Founded in London in 1970 by Tricia Guild, the house has spent over five decades pushing the boundaries of what wallpaper and fabric can be — and in doing so, has built a global following that counts some of America’s most adventurous interior designers among its most devoted admirers.
At Lionheart Wallpaper, we carry one of the most comprehensive Designers Guild collections available in the United States. Browse the full Designers Guild Wallpaper collection and discover why this London house continues to set the agenda for colour-led interior design on both sides of the Atlantic.
A House Built on Colour and Courage
Tricia Guild’s founding philosophy was simple and radical in equal measure: that interiors should be joyful, that colour should be celebrated rather than feared, and that pattern should be worn with the same confidence as a piece of couture. In 1970s London, this was a genuinely revolutionary position. Half a century later, it remains the animating spirit of everything Designers Guild produces.
For the US customer, this philosophy offers a liberating alternative to the safe and the predictable. Designers Guild gives you permission to be bold — and then provides the tools to do it beautifully.
The Scenic Wallpapers: Art for Your Walls
Designers Guild’s scenic and mural wallpapers are among the most extraordinary in the world, and two in particular deserve special attention.
The Foret Impressionniste Grasscloth Wallpaper is, quite simply, a work of art. Inspired by the vivacity of the Fauves painters, this large-scale digitally printed scenic wallpaper depicts a stylised forest scene in summer — energetic brushstrokes, vital colours, and an extraordinary sense of movement — printed onto luxurious natural grasscloth with a non-woven backing. The result has the depth and texture of a hand-painted mural, with the surface variation and visible character that only natural grasscloth can provide. For a dining room, a library, or a double-height hallway, it is simply without equal.
The Bandipur Grasscloth Wallpaper takes its inspiration from the Indian miniature painting tradition — a pastoral mural of a green valley and stream, with delicately painted trees, pastures, a softly clouded sky, and birds in flight. Also digitally printed onto natural grasscloth, it brings a meditative, almost spiritual quality to any room it inhabits. For the US customer drawn to the current appetite for nature-inspired, artisanal interiors, Bandipur is a design of the moment.
The Statement Designs: Bold and Considered
Beyond the scenic wallpapers, Designers Guild offers a remarkable range of patterned designs that balance artistic ambition with practical versatility.
The Summer Palace Wallpaper is one of the most romantic designs in the collection — digitally printed wisteria flowers moving into a sumptuous shaded ombre that builds in intensity toward the floor. It is the kind of wallpaper that transforms a bedroom or a dressing room into something genuinely transportive, a design that rewards the decision to commit to it fully.
The Seraphina Wallpaper brings a different kind of drama — vivacious hand-painted floral displays on a plastered background with a fresco feel, arranged in a casual linear pattern that gives the design an effortless, almost improvisational quality. It is the kind of wallpaper that looks as though it has been there for centuries, as though the room grew up around it.
The Celeste Wallpaper is a stunning digitally printed illustration of elegant vaseware in a muted palette, full of delicate greyscale flowers on a subtle lacy ground. It is a design of extraordinary refinement — layered, expressive, and deeply considered — that brings a gallery-like quality to any wall it adorns.
The Textures and Plains: Depth Without Pattern
Designers Guild understands that not every wall needs a pattern — but every wall needs character. The Reverdy Wallpaper is a stunning plaster effect printed paper that creates a truly layered depth through rubbed metallic highlights. Available in a range of tones from trend to tranquil, it is the kind of background that makes furniture, art, and objects look their very best.
The Florentine Wallpaper takes a different approach — a delightful marble effect on metallic gold and silver grounds, printed on a foiled non-woven for easy hanging. It brings a Venetian opulence to any room without ever tipping into excess.
For something more restrained, the Fresco Wallpaper offers a timeless organic texture with a soft watermarked elegance — gravure printed onto a smooth non-woven ground. It is the professional’s choice for a background that adds depth and warmth without competing with anything else in the room.
Practical Excellence for the US Market
Every roll in the Designers Guild collection at Lionheart Wallpaper is 11 yards long, with widths ranging from approximately 17.7 to 27.6 inches depending on the design. Pricing ranges from $170 per roll for the versatile stripe and texture designs up to $2,210 per roll for the extraordinary grasscloth scenic murals — reflecting the exceptional craft and artistry that Designers Guild brings to its most ambitious work. All non-woven designs are paste-the-wall for straightforward installation.
Where to Begin
For a room that makes an unforgettable first impression, Foret Impressionniste or Bandipur are the natural choices. For a bedroom of romantic, painterly beauty, Summer Palace or Seraphina are simply right. For a living room or dining room that balances depth with versatility, Reverdy or Florentine offer the perfect solution.
Browse the complete Designers Guild Wallpaper collection at Lionheart Wallpaper — and discover what happens when colour, craft, and courage come together on your walls.